Head of Industrial Design Department,

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I invite you to look around you, note that almost everything around you is actually a product. How many of the products around us have been shaped by an Industrial Designer? 
From the dawn of history, man has designed and manufactured products that will serve humanity and offer a better and more comfortable life,
From knife and spear, through hoes and rakes to airplanes, PCs, and of course mobile phones.

Technological and evolutionary development dictates the pace of our lives, and they change at a dizzying pace and move forward all the time.
Engaging in industrial design is a creative and fascinating journey. It is a daily challenge that requires self-determination in every project and combined capabilities.
Creative thinking, high professional abilities, making important decisions combined with intelligent vision and innovative statement, Turn industrial designers into today's cluster people. Self-discipline is a basic requirement from students in the department,
A requirement that will accompany them during their studies and professional lives and will be the spark that will enable them to continue to teach themselves, while on the move.
We live in a world of surplus information, and in our world, which is developing at a record speed, the designer's role is becoming more important and central than in the past.

The designer is the barometer between the virtual world and the tangible world, between the imagination and the reality, the creation from scratch.

Within the framework of the Department, a great deal of knowledge is given to materials and production processes, in a broad and deep perspective, both theoretically and practically.

You will discover the relationship between the designer, the user, and the product.

The challenge I face is the ability to give students in the department the tools to become the designers of tomorrow, To establish them as leaders of contemporary lifestyles, in all areas, and especially to influence our lives for the better and improve them.

Wishing you success in your studies,

Head of the Department of Industrial Design Studies
Michael Schoosterman